Paris Saint Germain established a sponsorship based partnership with Crypto.com exchange for the long term.
Crypto.com seems not going to stop their partnership and deal with other firms. In recent years, Crypto.com established many partnerships in the sports industry to promote crypto.com. In the latest crypto.com established sponsorship deal with Paris Saint Germain.
On Thursday, French Ligue 1 team, Paris Saint-Germain announced their deal with crypto.com. Through the announcement, they claimed that they will push their company more inclined towards digital asset culture.
Since, no official details have been disclosed in the announcement but it is expected that this partnership will involve the release of NFTs of Crypto.com’s NFT platform.
The majority of the funding of this deal, done in CRO token payment. CRO is an official native token of crypto.com.
Kris Marszalek, CEO of crypto.com, stated that
“Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”
Now, this deal made crypto.com an official sponsor company for PSG. While crypto.com has an official partnership with Ultimate Fighting Championship (UFC), Formula 1 racing.
The Chief Partnerships Officer for Paris Saint, Marc Armstrong, stated on this deal with crypto.com and said
“We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership, Paris Saint-Germain demonstrates once more its vision and leadership as a pioneer in areas such as lifestyle, esports, and digital”
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